How We Can Help You.
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Take our Sales and Marketing Survey!
Taking our sales and marketing survey will provide you with valuable insights into your current performance and priorities across various sales and marketing tactics. By understanding where you stand, you can identify areas for improvement, optimize your strategies, and ultimately drive greater success for your business.
Startup and Scale-up Marketing and Sales Experts
Barnett Strategies drives growth results for B2B tech companies—whether you’re in energy, automotive, SaaS, or beyond. Our proven playbooks help startups and innovators break into new markets, scale sales, and achieve revenue milestones.
How our playbooks drive growth results:
Lead our clients’ expansion into new vertical markets through our lead gen capabilities – including thorough industry research and high quality contact data for each email campaign.
Our Results Workshop is a fast-paced, collaborative experience where we dive into your business priorities, deliver actionable strategies in two focused sessions, and provide clear next steps to accelerate your growth. It’s a core part of our playbook designed to turn insight into immediate results.
Establishing our clients as industry experts and showcasing thought leadership through monthly or quarterly webinars – from ideation and promotion to execution – bringing in an average of 100+ qualified registrants.
Executing event marketing through pre-event emails and attendee outreach. We increase brand awareness at major industry events and book appointments with high-value targets for your team at the show before you arrive.
Building an ideal customer profile for each vertical and developing differentiated client messaging and copy that breaks through the noise.
What our Clients are Saying:
Is your company entering a phase of wanting new opportunities, reaching more verticals, and seeing high growth? Are you changing market sectors or shifting your marketing strategy and need the right resources with a high-confidence plan? Barnett Strategies has complete playbooks for enterprise software sales and marketing tactics to prepare you to take the necessary steps toward growth and success.
Let’s talk!
Three Stages: How We Deliver Results
These stages are designed to align the contributions of the Barnett Strategies team with the development stages of our clients. Start-ups and high growth tech companies have needs, goals and budgets that vary across early seed funding to Series B and C rounds
Step One:
Results “Workshop”
Step Two:
Results “Take-Off”
Step Three:
Results “Hockey Stick”
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More growth. Freedom. Fun.
I’ve lead sales and marketing at three innovative companies – creating many millions of dollars in revenue and two $100M+ exits.
Then I got lucky. I met a wise old yogi who convinced me to begin a thrilling new – business and life – adventure. I founded Barnett Strategies in 2017 as an opportunity to apply my experience with the challenges and goals of enterprise B2B start-ups.
We work with start-ups that have completed their seed round and are looking for two things: growth + results. I become your strategic consultant, advisory board member, independent board of directors’ member or even your angel investor.
Are you a lead investor in or a technical founder of an early stage software or SaaS company who’s ready to turn your IP and software code into big successes? If so, you’re likely a scientist, software architect, brilliant programmer or tech visionary. You may not have the time or interest in learning and executing the business tasks that transform your IP and software code into big successes. That’s my forte.
(A little secret: big growth turns out to be a lot of fun, so let’s have some!)
Let’s talk about how to get big revenue results, big deals signed and big valuation growth.
– Chris Barnett, Founder & Principal of Barnett Strategies
No goal is too big.
No question too small.
Let me share the playbook I created to close deals and dramatically grow revenues and valuations for EyeVerify, Vlingo and Handmark. I’ll help you hammer out an effective, efficient and proven path to more users, more revenue, more value and more life.
As your strategic consultant, advisory board member, independent board of directors member or angel investor, I promise I won’t just advise, consult or whiteboard. (I always hated that.) I will execute, evaluate, measure and optimize to help ensure you grow as big as you want to be.
My playbook addresses these and a million other questions:
How do we grow our user base?
What’s our pricing strategy?
How do we get meetings with Apple, Google and the biggest players?
How do we identify and prioritize our target markets?
How do we ensure customers can’t easily rip-off our IP?
Should we and how do we grow internationally?
Get the Barnett Strategies’ Sales and Marketing Success Checklist. Let’s work together to identify and prioritize the heaviest hitters for your business.
Major Feats
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Abby Sawyer
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Abby Sawyer2025-06-16 21:14:282025-06-16 21:23:36Updated for the AI Age: Barnett’s 10 Laws of Sales 2025 Edition
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Frank LaDonna
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Frank LaDonna2024-03-13 14:08:442024-03-13 14:08:44Generative AI is just like Self-Driving Cars… Or is it?
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Amanda Defelice
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Amanda Defelice2024-01-30 18:58:322024-01-30 18:58:323 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal—
Done Deals
and 200 others
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+ Our Partners.
At Your Service.
Marketing, sales, and service software that helps your business grow.
Zoominfo empowers b2b sales, marketing, and recruiting professionals to exceed by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of contacts.
Grow your business with a sophisticated approach to b2b lead generation.
DemandJump removes the uncertainty from marketing by revealing the entire customer journey and competitive landscape.
Leverage our unique approach – designed specifically for tech providers – and relationships to solve your go-to-market challenges and grow a thriving business in China
Improving lives by forging clearer and more purposeful pathways between education and employment.
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Big plans begin now.
Share your biggest business goals, and I’ll get back with you fast. We’ll talk about how to reach them and how to get you past anything that may be holding you up. No doubt I’ve dealt with it before.
