Generative AI is just like Self-Driving Cars… Or is it?

The introduction of generative Artificial Intelligence (AI) has been nothing short of a game changer for marketers. AI for marketers can be compared to operating an autonomous vehicle. Although it is much more than just a metaphor, it captures the essence of navigating new territory. However, is the comparison as simple as it appears, or […]

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3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing campaigns. Barnett Strategies has been helping B2B SaaS companies define, test, and revise their ICPs since 2016. We’re excited to share […]

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The Top 5 Reasons Your B2B Emails Aren’t Working

Why your B2B lead gen emails may not be working…   1) You’re not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think that email marketing is outdated or ineffective, but this is a crucial misunderstanding. In today’s environment, […]

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How To Keep Winning: A Q&A About Taking Your Company to the Next Level

Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable product and you’re getting some good traction and enthusiasm. The feedback is great, but you’re still not seeing a […]

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Conference & Trade Show Marketing: You’re Missing 80% of Your Opportunities

And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra business cards, etc. But, how do you get more out of it, especially […]

How To Create an Effective B2B Social Media Strategy

In our digitally focused world, a good social media presence is essential for any business. Scouring the internet for advice, however, may leave you feeling quite overwhelmed. Everyone — and their mom, too — claims to know the keys to social media success or the next big “viral” trend. Looking for a little guidance to […]


The Sales Revenue Planning Worksheet You’ve Been Asking For

A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than that, right? Needless to say, this conversation presented a need that called for a […]


Barnett’s Ten Laws of Marketing

Hubspot INBOUND 2021: iOS 15, ADA compliance, and the best time to send emails

I recently had the opportunity to speak with over 1,000 attendees at Hubspot INBOUND 2021. INBOUND is a fully immersive, online conference centered around sales and marketing tips, tricks, and trends. This year attracted a speaker line up that included the likes of Oprah and myself. While Oprah delivered a passionate final presentation around her […]


5 Ways to Get More Results with Less Effort: Social Media

So you run some social media accounts because you feel like you should, and it’s a huge pain in your a**. Or you keep pushing the social post to the bottom of the priority list. Let’s talk about how you do more for your social media accounts with less effort.  1. Set your intentions (and […]

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Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals

Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new markets.  Growth Results Update: 12.20.2022 When we originally posted this case study with Pivvot (now acquired by Terracon) almost two years ago, […]

FiredUp KC <> Barnett Strategies Highlight Reel

  How to convert a lead into a sale: knowing your audience and asking for a commitment that makes sense   Chris: Today is now and I need this meeting next week and what do I do. There’s a couple of simple little things that are gonna sound like they are obvious table stakes that […]


New! Growth Strategies Workshop!

New Workshop format introduced by Barnett Strategies gives new companies, new products, and new initiatives access to earlier and faster growth results. We’re calling it the Growth Results Workshop. Three years into enabling bigger faster growth for entrepreneurs, Barnett Strategies has expanded our program format. The target audience for the Growth Results Workshop are seed […]


Begin with the End in Mind Tech Startup Edition

            Transcript: Hey everybody Chris Barnett here from Barnett Strategies, as some of you may know our mission is to help founders and entrepreneurs grow their business through better marketing and sales strategies and execution. Today we’re going to talk about a topic I believe in, and that is the […]


The Barnett “Success Checklist” for Tech Startups

Prior to the founding of Barnett Strategies LLC, I spent about 15 years leading marketing and sales teams in high growth, high tech companies. As I finished my post acquisition wrap-up at EyeVerify, which was acquired in Sept 2016 by Alipay (Ant Financial / Alibaba Group), I realized that it might be useful to pause […]

The Magical To-Do List Thought Experiment

Once a year, I write a post that is intended to be more inspirational and thought-provoking than our typical Barnett Strategies, enterprise sales and marketing blogs. So here it is for 2020 This is a thought experiment that I’d love to see readers actually try. Most especially, please add your comments below with your feedback. […]


GREAT MOMENTS in #MWC Barcelona History

As we near #mwc2020, we’re starting a short series called “GREAT MOMENTS in MWC Barcelona History.” Our first great moment is early 2014, when EyeVerify partnered with AirWatch to announce that Eyeprint ID was integrated into the AirWatch mobile device management tech stack. This moment was great because we had an amazing booth location at […]

“Get Me More Qualified Sales Leads – ASAP!!!” Said by every entrepreneur, every sales leader and every sales person. Every week.

For more than fifteen years as a salesperson and sales executive in the software / high tech industry, I worked on every aspect of the lead gen and sales cycle. Hundreds of deals, tens of millions of dollars in revenue. In my experience, the number one performance driver was always effectively generating qualified leads. Sure, […]

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Case Study – Market Penetration Results Lead to Attractive Exit

AI Language Processing Innovator Giant Otter LLC based in Cambridge MA calls on Barnett Strategies to turn ground SaaS chatbot code into customer cash With an innovative, AI-powered chatbot platform, Giant Otter offered an example of revolutionary technology. But while their product may have broken ground, breaking through and into the market was another issue. […]

Seeing Results: The Barnett Growth Quadrants

  Technology and software-as-a-service (SaaS) companies often come to us when they haven’t fully realized growth on their own. We survey the situation with a model that lays out their marketing spend versus the size of revenue results they’ve seen. We call this matrixed approach the Barnett Growth Quadrants: Big budget, big results: Pay (Big) […]

Barnett’s Ten Laws of Sales