Entries by Frank LaDonna


Generative AI is just like Self-Driving Cars… Or is it?

The introduction of generative Artificial Intelligence (AI) has been nothing short of a game changer for marketers. AI for marketers can be compared to operating an autonomous vehicle. Although it is much more than just a metaphor, it captures the essence of navigating new territory. However, is the comparison as simple as it appears, or […]

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The Top 5 Reasons Your B2B Emails Aren’t Working

Why your B2B lead gen emails may not be working…   1) You’re not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think that email marketing is outdated or ineffective, but this is a crucial misunderstanding. In today’s environment, […]

How To Create an Effective B2B Social Media Strategy

In our digitally focused world, a good social media presence is essential for any business. Scouring the internet for advice, however, may leave you feeling quite overwhelmed. Everyone — and their mom, too — claims to know the keys to social media success or the next big “viral” trend. Looking for a little guidance to […]


The Sales Revenue Planning Worksheet You’ve Been Asking For

A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than that, right? Needless to say, this conversation presented a need that called for a […]

Geospatial Data Solutions Streamline Energy Projects

Full article here OLATHE, Kan. – Terracon is excited to announce that Pivvot and its 20 employees have joined our company, bringing together Pivvot’s industry-leading location intelligence with Terracon’s multidiscipline engineering consulting services and proprietary data solutions to enhance project delivery for energy-sector clients. Pivvot streamlines projects with geospatial location intelligence, including renewable energy siting and […]

rENIAC Launches Data Engine Software on Amazon EC2 F1 instances to Provide “More than Moore” Processing Power for Open Source NoSQL Databases

rENIAC’s data acceleration software elevates performance of Apache Cassandra in the cloud within minutes of deployment SAN JOSE — Xilinx ADAPT – March 24, 2021 – Today, rENIAC announced the general availability of rENIAC Data Engine on Amazon Elastic Compute Cloud (Amazon EC2) F1 instances in AWS Marketplace, a software solution that provides an ultrafast data pipeline enabling […]

TripleBlind’s Automated and Real-Time De-Identification Facilitates Data Sharing among Healthcare Institutions, the Only Solution that De-Identifies Genomic Data

full article here Enforces HIPAA, GDPR and other Regulatory Standards, Built on One-Way Encryption, Eliminates Potential for Patient Identification KANSAS CITY, MO., May 25, 2021 – The solutions available today to share regulated data while remaining in compliance with HIPAA, GDPR and other standards are typically slow and expensive, and it can also be unclear that […]

TripleBlind Joins the Snowflake Technology Partner Program, Supplements Innovative Cloud Security Infrastructure with Private Data Sharing

Full article here Snowflake Customers Can Safely Share Sensitive Data and Improve the Effectiveness of AML Initiatives, Healthcare Diagnoses and Finance Applications TripleBlind Natively Supports Snowflake via JDBC, No Integration Required KANSAS CITY, MO., May 4, 2021 – TripleBlind announced today its partnership with Snowflake, the Data Cloud company, to empower joint customers to run TripleBlind’s API-driven virtual exchange solution […]