This author has yet to write their bio.Meanwhile lets just say that we are proud Frank LaDonna contributed a whooping 6 entries.
The introduction of generative Artificial Intelligence (AI) has been nothing short of a game changer for marketers. AI for marketers can be compared to operating an autonomous vehicle. Although it is much more than just a metaphor, it captures the essence of navigating new territory. However, is the comparison as simple as it appears, or […]
Why your B2B lead gen emails may not be working… 1) You’re not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think that email marketing is outdated or ineffective, but this is a crucial misunderstanding. In today’s environment, […]
Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable product and you’re getting some good traction and enthusiasm. The feedback is great, but you’re still not seeing a […]
And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra business cards, etc. But, how do you get more out of it, especially […]
In our digitally focused world, a good social media presence is essential for any business. Scouring the internet for advice, however, may leave you feeling quite overwhelmed. Everyone — and their mom, too — claims to know the keys to social media success or the next big “viral” trend. Looking for a little guidance to […]
A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than that, right? Needless to say, this conversation presented a need that called for a […]
Chris Barnett
chris -AT- barnettstrategies.com