, , ,

3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing…
,

The Sales Revenue Planning Worksheet You’ve Been Asking For

A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than…
,

New! Growth Strategies Workshop!

New Workshop format introduced by Barnett Strategies gives new companies, new products, and new initiatives access to earlier and faster growth results. We’re calling it the Growth Results Workshop. Three years into enabling bigger…
,

GREAT MOMENTS in #MWC Barcelona History

As we near #mwc2020, we’re starting a short series called “GREAT MOMENTS in MWC Barcelona History.” Our first great moment is early 2014, when EyeVerify partnered with AirWatch to announce that Eyeprint ID was integrated into the…

“Get Me More Qualified Sales Leads - ASAP!!!” Said by every entrepreneur, every sales leader and every sales person. Every week.

For more than fifteen years as a salesperson and sales executive in the software / high tech industry, I worked on every aspect of the lead gen and sales cycle. Hundreds of deals, tens of millions of dollars in revenue. In my experience, the…
, , ,

Case Study - Market Penetration Results Lead to Attractive Exit

AI Language Processing Innovator Giant Otter LLC based in Cambridge MA calls on Barnett Strategies to turn ground SaaS chatbot code into customer cash With an innovative, AI-powered chatbot platform, Giant Otter offered an example of revolutionary…