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LinkedIn Messages Are Dead (and What Smart Marketers Should Do Instead)

Let’s rip the Band-Aid off: LinkedIn messages have officially jumped the shark. If you’ve checked your DMs lately, you’ve probably noticed the same thing we did—30 out of 30 messages are not friendly networking invites. They’re…
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Generative AI is just like Self-Driving Cars… Or is it?

The introduction of generative Artificial Intelligence (AI) has been nothing short of a game changer for marketers. AI for marketers can be compared to operating an autonomous vehicle. Although it is much more than just a metaphor, it captures…
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3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing…
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The Top 5 Reasons Your B2B Emails Aren't Working

Why your B2B lead gen emails may not be working...   1) You're not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think…
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How To Keep Winning: A Q&A About Taking Your Company to the Next Level

Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable…
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Conference & Trade Show Marketing: You're Missing 80% of Your Opportunities

And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra…
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Barnett's Ten Laws of Marketing

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5 Ways to Get More Results with Less Effort: Social Media

So you run some social media accounts because you feel like you should, and it’s a huge pain in your a**. Or you keep pushing the social post to the bottom of the priority list. Let’s talk about how you do more for your social media accounts…
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Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals

Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new…

FiredUp KC <> Barnett Strategies Highlight Reel

  How to convert a lead into a sale: knowing your audience and asking for a commitment that makes sense   Chris: Today is now and I need this meeting next week and what do I do. There's a couple of simple little things…