Barnett’s Ten Laws of Marketing

Ever since I inscribed Barnett’s Ten Laws of Sales in stone on my blog, I’ve gotten requests for Barnett’s Ten Laws of Marketing. After much anticipation, here are my alleged marketing laws. Take a look and send me your ideas, reaction and suggestions!
-
The net value a marketing vendor adds should be calculated as the contribution they make to their client’s business divided by the amount of their client’s time they consume with meetings and homework.
-
30 minutes should be the default duration for all meetings, except lunches and annual reviews.
-
Unless you are already IBM or AT&T, you should NEVER abbreviate your company or product brand names.
-
Unless you are already Apple or McDonalds, your company and product brand names should have mean SOMETHING to your audience on first impression.
-
If you change your marketing messaging every month, then your company’s reach and frequency are always at zero.
-
SEO and paid search are like surgery – they should be handled only by trained professionals. Check out Neon Ambition, a partner of ours, for more information.
-
Social media are important, but only LinkedIn and Twitter are worthwhile for B2B marketing.
-
If email is not working for you for lead gen, that invariably indicates you are doing it poorly and should outsource it immediately.
-
Marketing team members at all levels should always be client facing / customer facing and never constrained to back office supporting roles.
-
All trade show marketing should be governed by the Six P’s: Proper Preparation Prevents Piss Poor Performance.