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Conference & Trade Show Marketing: You're Missing 80% of Your Opportunities

And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra…
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Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals

Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new…

The Magical To-Do List Thought Experiment

Once a year, I write a post that is intended to be more inspirational and thought-provoking than our typical Barnett Strategies, enterprise sales and marketing blogs. So here it is for 2020 This is a thought experiment that I’d love to…
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Case Study - Market Penetration Results Lead to Attractive Exit

AI Language Processing Innovator Giant Otter LLC based in Cambridge MA calls on Barnett Strategies to turn ground SaaS chatbot code into customer cash With an innovative, AI-powered chatbot platform, Giant Otter offered an example of revolutionary…