
3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal
The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing…

The Top 5 Reasons Your B2B Emails Aren't Working
Why your B2B lead gen emails may not be working...
1) You're not sending enough emails 😱
One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think…

How To Keep Winning: A Q&A About Taking Your Company to the Next Level
Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable…

Conference & Trade Show Marketing: You're Missing 80% of Your Opportunities
And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra…

Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals
Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new…

The Magical To-Do List Thought Experiment
Once a year, I write a post that is intended to be more inspirational and thought-provoking than our typical Barnett Strategies, enterprise sales and marketing blogs. So here it is for 2020
This is a thought experiment that I’d love to…

Case Study - Market Penetration Results Lead to Attractive Exit
AI Language Processing Innovator Giant Otter LLC based in Cambridge MA calls on Barnett Strategies to turn ground SaaS chatbot code into customer cash
With an innovative, AI-powered chatbot platform, Giant Otter offered an example of revolutionary…