, , ,

3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing…
, ,

The Top 5 Reasons Your B2B Emails Aren't Working

Why your B2B lead gen emails may not be working...   1) You're not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think…
, ,

How To Keep Winning: A Q&A About Taking Your Company to the Next Level

Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable…
, ,

Conference & Trade Show Marketing: You're Missing 80% of Your Opportunities

And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra…
,

The Sales Revenue Planning Worksheet You’ve Been Asking For

A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than…
,

Barnett's Ten Laws of Marketing

,

5 Ways to Get More Results with Less Effort: Social Media

So you run some social media accounts because you feel like you should, and it’s a huge pain in your a**. Or you keep pushing the social post to the bottom of the priority list. Let’s talk about how you do more for your social media accounts…