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Relaunching Sensory.com for Explosive Growth

As part of our ongoing engagement with Sensory, we recently completed the full redesign of Sensory.com. Along with a ground-up redesign, we prioritized making it faster to update, easier to convert, and ready for the AI age. After just one month…
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Why Your ICP Is Probably Too Broad (And How to Fix It)

Even experienced B2B teams struggle to hold a tight Ideal Customer Profile (ICP). It’s not because they don’t know better, it’s because growth creates pressure to chase every reasonable lead. Over time, that pressure quietly stretches…
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LinkedIn Messages Are Dead (and What Smart Marketers Should Do Instead)

Let’s rip the Band-Aid off: LinkedIn messages have officially jumped the shark. If you’ve checked your DMs lately, you’ve probably noticed the same thing we did—30 out of 30 messages are not friendly networking invites. They’re…
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Are Google Search Results Enough? 5 Ways B2B Companies Can Rank in AI Search Results

Are Google Search Results Enough? 5 Ways B2B Companies Can Rank in AI Search Results AI-powered search results are the new normal, and B2B marketers who want to win new business need to adapt their playbooks. Before AI search, SEO focused heavily…
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Updated for the AI Age: Barnett’s 10 Laws of Sales 2025 Edition

You may remember our 10 Laws of Sales - but in the age of AI, it’s time for an update. Some things have changed, but humans still win in certain areas… 1-Before AI: Do not ask your customer for information that you can easily find on…
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3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing…
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The Top 5 Reasons Your B2B Emails Aren't Working

Why your B2B lead gen emails may not be working...   1) You're not sending enough emails 😱 One common mistake in B2B lead generation via email is underestimating the importance of regular, consistent outreach. Some folks may think…
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How To Keep Winning: A Q&A About Taking Your Company to the Next Level

Running a successful business is, well…busy! Like a coach during March Madness, you’re locked in, focused on the day-to-day, bringing in the next customer, and keeping your in-game strategy running smoothly. Your company has a viable…
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Conference & Trade Show Marketing: You're Missing 80% of Your Opportunities

And they’re back! After 2 years, trade shows are finally returning and companies are eager to get back to business. But, have we forgotten how to do this? Sure, you know the basics: registering, booking a hotel and plane tickets, packing extra…
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The Sales Revenue Planning Worksheet You’ve Been Asking For

A while back, a client approached me wanting step-by-step help with annual revenue planning and matching marketing activity to goals. “Sure, I’ll send you some bullets on how to do that!” I said. But there’s a little more to it than…