Entries by Amanda Defelice

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Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals

Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new markets.    Pivvot’s Challenges and Objectives In 2020, the Oil & Gas (O&G) industry was impacted by both historically low oil prices […]