Entries by Amanda Defelice

, , ,

3 Reasons your ‘Ideal’ Customer Profile may Actually be Less than Ideal

The Ideal Customer Profile (ICP) is a cornerstone for companies seeking to optimize their targeting strategies. However, the traditional ICP model often falls short of delivering the actionable insights necessary for driving effective marketing campaigns. Barnett Strategies has been helping B2B SaaS companies define, test, and revise their ICPs since 2016. We’re excited to share […]

, ,

Case Study: Using Lead Gen to Gain Market Insights and Expand to New Verticals

Pivvot provides location data and analytic software-as-a-service solutions. Pivvot hired Barnett Strategies, a sales and marketing consulting company, and their partner CIENCE, a B2B lead generation organization, to help them expand into new markets.  Growth Results Update: 12.20.2022 When we originally posted this case study with Pivvot (now acquired by Terracon) almost two years ago, […]