This author has yet to write their bio.Meanwhile lets just say that we are proud Abby Sawyer contributed a whooping 5 entries.
Even experienced B2B teams struggle to hold a tight Ideal Customer Profile (ICP). It’s not because they don’t know better, it’s because growth creates pressure to chase every reasonable lead. Over time, that pressure quietly stretches a once-sharp ICP until it covers too much ground. In our earlier article, we broke down three common reasons […]
A Recap from Chris Barnett’s Session at Global Entrepreneurship Week Kansas City Hiring your first salesperson is tough—Chris knows this from decades of experience growing sales teams at Monster, Handmark, Vlingo, and now through Barnett Strategies. At Global Entrepreneurship Week Kansas City, he boiled it down to five practical tips every founder should know when […]
Let’s rip the Band-Aid off: LinkedIn messages have officially jumped the shark. If you’ve checked your DMs lately, you’ve probably noticed the same thing we did—30 out of 30 messages are not friendly networking invites. They’re limp attempts at cold-selling that start with “Hey [First Name], loved your profile!” and end with “Can I get […]
Are Google Search Results Enough? 5 Ways B2B Companies Can Rank in AI Search Results AI-powered search results are the new normal, and B2B marketers who want to win new business need to adapt their playbooks. Before AI search, SEO focused heavily on ranking in the “10 blue links” on Google, optimizing keywords, backlinks, and […]
You may remember our 10 Laws of Sales – but in the age of AI, it’s time for an update. Some things have changed, but humans still win in certain areas… 1-Before AI: Do not ask your customer for information that you can easily find on their website. 1-With AI: Leverage AI tools to research […]
Chris Barnett
chris -AT- barnettstrategies.com